Home Influence Shining A Light On The Tulsa Race Massacre – Beyond Social Media Sho #Podcast 352

Shining A Light On The Tulsa Race Massacre – Beyond Social Media Sho #Podcast 352

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BL & David discuss #Alien #Oreos, Amazon approves weed, Dunkin sells paint, brand’s soft power, Tulsa Race Massacre, Twitter subscriptions, Stetson disowns HatWrks, how streaming hurts musicians & lots more on On Beyond Social Media Show #Podcast 352.

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0:00 Topics in Beyond Social Media Show #Podcast 352

BEST CAMPAIGNS
0:59 Oreo’s Double Stuffed and milk peace offering to #extraterrestrials.
5:05 Not all aliens are little green men.
5:45 If aliens wanted to hurt us, they’d have done it already.
6:02 How brands use soft power vs hard power.
7:30 Apple’s hard power
8:32 Apple’s hard power.
9:41 Amazon’s going to pot
12:21 Paint your house in Dunkin logo colors
13:53 NY Times interactive Tulsa Massacre storytelling
15:53 Apple’s self-serving, but fun tracking ad

WORST CAMPAIGNS

19:42 Why you should opt out of Amazon Sidewalk right now!
your house,
24:24 Hootsuite Jacks Subscribers
26:35 RCN price gouges long-time subscribers
27:42 Twitter testing subscription version
30:15 Stetson Disowns hateful HatWRKS
33:15 How #Spotify hurts musicians and writers
36:45 How NFTs can protect musicians and writers
37:47 Artists own their copyright with NFTs

SMILES

38:37 Foundation celebrates the legacy of John Prine
40:41 House cat loves to swing
41:07 Teen goes momma bear on momma bear to save dogs

SHINY NEW STUFF

42:23 Measure Chat – Slack for analytics geeks
43:06 Involve.me – free tools for engaging with customers
43:36 Buffer – a Hootsuite alternative

PRO TIPS

44:13 Free Poynter course teaches how to spot online disinformation
45:47 Tips for better LinkedIn video ads

WEEKLY NUMBERS

47:06 Brands still paying influencers

WHERE TO FIND US ONLINE
48:39 Just search “Beyond Social Media Show”
Or, tell your smart speaker to PLAY Beyond Social Media Show

Every week, since 2013, Beyond Social Media hosts B.L. Ochman and David Erickson discuss the most recent topics in online marketing, public relations, advertising and communications.

BEYOND SOCIAL MEDIA HOSTS

B.L. OCHMAN
– Twitter: https://twitter.com/whatsnext
– What’s Next Blog: http://WhatsNextBlog.com/
– YouTube: https://youtube.com/whatsnextblog
– B.L. Ochman http://blochman.com

DAVID ERICKSON
– Twitter: https://twitter.com/derickson
– Instagram: https://instagram.com/deerickson
– YouTube: https://youtube.com/estrategy
– e-Strategy Blog: https://e-StrategyBlog.com
– e-Strategy Trends: https://Trends.e-StrategyBlog.com/

BEYOND SOCIAL MEDIA SHOW
Web: https://BeyondSocialMediaShow.com/
Twitter: https://twitter.com/bsmediashow

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