BL & David discuss #Alien #Oreos, Amazon approves weed, Dunkin sells paint, brand’s soft power, Tulsa Race Massacre, Twitter subscriptions, Stetson disowns HatWrks, how streaming hurts musicians & lots more on On Beyond Social Media Show #Podcast 352.
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0:00 Topics in Beyond Social Media Show #Podcast 352
0:59 Oreo’s Double Stuffed and milk peace offering to #extraterrestrials.
5:05 Not all aliens are little green men.
5:45 If aliens wanted to hurt us, they’d have done it already.
6:02 How brands use soft power vs hard power.
7:30 Apple’s hard power
8:32 Apple’s hard power.
9:41 Amazon’s going to pot
12:21 Paint your house in Dunkin logo colors
13:53 NY Times interactive Tulsa Massacre storytelling
15:53 Apple’s self-serving, but fun tracking ad
19:42 Why you should opt out of Amazon Sidewalk right now!
24:24 Hootsuite Jacks Subscribers
26:35 RCN price gouges long-time subscribers
27:42 Twitter testing subscription version
30:15 Stetson Disowns hateful HatWRKS
33:15 How #Spotify hurts musicians and writers
36:45 How NFTs can protect musicians and writers
37:47 Artists own their copyright with NFTs
38:37 Foundation celebrates the legacy of John Prine
40:41 House cat loves to swing
41:07 Teen goes momma bear on momma bear to save dogs
SHINY NEW STUFF
42:23 Measure Chat – Slack for analytics geeks
43:06 Involve.me – free tools for engaging with customers
43:36 Buffer – a Hootsuite alternative
44:13 Free Poynter course teaches how to spot online disinformation
45:47 Tips for better LinkedIn video ads
47:06 Brands still paying influencers
WHERE TO FIND US ONLINE
48:39 Just search “Beyond Social Media Show”
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Every week, since 2013, Beyond Social Media hosts B.L. Ochman and David Erickson discuss the most recent topics in online marketing, public relations, advertising and communications.
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BEYOND SOCIAL MEDIA SHOW