Jay-Z Seeks to Redefine Marijuana Use With His New Cannabis Brand..
The ‘Run This Town’ rapper teams up with California-based weed company Caliva to launch his own weed line called Monogram, after joining the company as Chief Brand Strategist in 2019. Oct 24, 2020 AceShowbiz – Jay-Z is growing his multi-million empire with marijuana business. The 50-year-old rapper and music mogul has announced that he is launching his own cannabis line called Monogram in a joint venture with Caliva, a California-based weed company. The line debuted its website and Instagram account on Friday, October 23. According to a press release, “With its careful strain selection, meticulous cultivation practices and uncompromising quality, Monogram seeks to redefine what cannabis means to consumers today.” With “Refining Standards, Redefining Growth” as its motto, the brand further explains its goal on the website, “Monogram marks a new chapter in cannabis defined by dignity, care and consistency. It is a collective effort to bring you the best, and a humble pursuit t …